▸
CONSIDER
decision score 66/100
A workable fit for tourism in Shanghai, with conditions.
Sector fit 68/100, opportunity 59, risk 30. Market suits value / budget positioning. Driven by Tourism, Safety.
Sector fit
68/100
Decision score
66/100
Opportunity
59/100
Risk
30/100
Big Mac afford.
39/100
410 macs / salary
Positioning
value / budget
purchasing power 36
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive66
Safety
Safety supports demand in this market.
short-term▲ positive78
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed59
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
39
AFFORDABILITY /100
Local price
25.5 CNY
USD price
$3.66
Macs / salary
410
Work minutes
25.8
Currency valuation
-40% undervalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
51
p = 31%
Base
57
p = 40%
Growth
63
p = 28%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (66) supports demand for tourism.
- Safety (78) supports demand for tourism.
- Strong business environment (79) eases setup and operations.
Why not
- Thin local purchasing power (36) — lean on tourists/expats or price low.
- Limited data confidence (64) — verify before committing capital.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a value / budget tourism offer. Decision score 66/100 (fit 68, opportunity 59, risk 30).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.