▸
CONSIDER
decision score 61/100
A workable fit for tourism in Berlin, with conditions.
Sector fit 62/100, opportunity 44, risk 21. Market suits budget to mid-market positioning. Driven by Tourism, Safety. Watch Opportunity.
Sector fit
62/100
Decision score
61/100
Opportunity
44/100
Risk
21/100
Big Mac afford.
42/100
426 macs / salary
Positioning
budget to mid-market
purchasing power 41
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive70
Safety
Safety supports demand in this market.
short-term▲ positive72
Opportunity
Opportunity is a constraint — weigh carefully before entry.
medium-term▼ negative44
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
42
AFFORDABILITY /100
Local price
6.08 EUR
USD price
$7.05
Macs / salary
426
Work minutes
24.8
Currency valuation
+15% overvalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
54
p = 29%
Base
59
p = 40%
Growth
64
p = 32%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (70) supports demand for tourism.
- Safety (72) supports demand for tourism.
- Strong business environment (81) eases setup and operations.
Why not
- Opportunity (44) is a constraint — build the plan around it.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a budget to mid-market tourism offer. Decision score 61/100 (fit 62, opportunity 44, risk 21).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.