▸
CONSIDER
decision score 63/100
A workable fit for tourism in Paris, with conditions.
Sector fit 67/100, opportunity 52, risk 33. Market suits value / budget positioning. Driven by Tourism.
Sector fit
67/100
Decision score
63/100
Opportunity
52/100
Risk
33/100
Big Mac afford.
40/100
411 macs / salary
Positioning
value / budget
purchasing power 37
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive85
Safety
Safety is adequate but not a standout advantage.
short-term◆ mixed64
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed52
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
40
AFFORDABILITY /100
Local price
6.08 EUR
USD price
$7.05
Macs / salary
411
Work minutes
25.7
Currency valuation
+15% overvalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
52
p = 28%
Base
56
p = 39%
Growth
60
p = 32%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (85) supports demand for tourism.
- Strong business environment (79) eases setup and operations.
Why not
- High unemployment (7.4%) softens local demand.
- Thin local purchasing power (37) — lean on tourists/expats or price low.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a value / budget tourism offer. Decision score 63/100 (fit 67, opportunity 52, risk 33).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.