▸
CONSIDER
decision score 63/100
A workable fit for tourism in London, with conditions.
Sector fit 64/100, opportunity 53, risk 26. Market suits value / budget positioning. Driven by Tourism.
Sector fit
64/100
Decision score
63/100
Opportunity
53/100
Risk
26/100
Big Mac afford.
47/100
466 macs / salary
Positioning
value / budget
purchasing power 36
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive80
Safety
Safety is adequate but not a standout advantage.
short-term◆ mixed60
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed53
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
47
AFFORDABILITY /100
Local price
5.29 GBP
USD price
$7.08
Macs / salary
466
Work minutes
22.7
Currency valuation
+16% overvalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
52
p = 28%
Base
58
p = 39%
Growth
64
p = 32%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (80) supports demand for tourism.
- Strong business environment (80) eases setup and operations.
Why not
- Thin local purchasing power (36) — lean on tourists/expats or price low.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a value / budget tourism offer. Decision score 63/100 (fit 64, opportunity 53, risk 26).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.