▸
CONSIDER
decision score 65/100
A workable fit for tourism in Tokyo, with conditions.
Sector fit 70/100, opportunity 46, risk 24. Market suits budget to mid-market positioning. Driven by Tourism, Safety.
Sector fit
70/100
Decision score
65/100
Opportunity
46/100
Risk
24/100
Big Mac afford.
100/100
858 macs / salary
Positioning
budget to mid-market
purchasing power 38
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive76
Safety
Safety supports demand in this market.
short-term▲ positive88
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed46
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
100
AFFORDABILITY /100
Local price
480 JPY
USD price
$3.03
Macs / salary
858
Work minutes
12.3
Currency valuation
-50% undervalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
48
p = 34%
Base
58
p = 41%
Growth
68
p = 24%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (76) supports demand for tourism.
- Safety (88) supports demand for tourism.
- Strong business environment (83) eases setup and operations.
- High safety (88) supports premium, family and tourist demand.
- Everyday affordability is high — real spending headroom.
Why not
- Thin local purchasing power (38) — lean on tourists/expats or price low.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a budget to mid-market tourism offer. Decision score 65/100 (fit 70, opportunity 46, risk 24).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.