▸
CONSIDER
decision score 65/100
A workable fit for tourism in Seoul, with conditions.
Sector fit 67/100, opportunity 52, risk 23. Market suits budget to mid-market positioning. Driven by Tourism, Safety.
Sector fit
67/100
Decision score
65/100
Opportunity
52/100
Risk
23/100
Big Mac afford.
85/100
749 macs / salary
Positioning
budget to mid-market
purchasing power 39
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive70
Safety
Safety supports demand in this market.
short-term▲ positive80
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed52
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
85
AFFORDABILITY /100
Local price
5500 KRW
USD price
$3.74
Macs / salary
749
Work minutes
14.1
Currency valuation
-39% undervalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
51
p = 32%
Base
59
p = 41%
Growth
67
p = 27%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (70) supports demand for tourism.
- Safety (80) supports demand for tourism.
- Strong business environment (82) eases setup and operations.
- High safety (80) supports premium, family and tourist demand.
- Everyday affordability is high — real spending headroom.
Why not
- Thin local purchasing power (39) — lean on tourists/expats or price low.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a budget to mid-market tourism offer. Decision score 65/100 (fit 67, opportunity 52, risk 23).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.