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CAUTION
decision score 55/100
A marginal fit — tourism in Mexico City needs a tight thesis.
Sector fit 54/100, opportunity 49, risk 37. Market suits value / budget positioning. Driven by Tourism. Watch Safety.
Sector fit
54/100
Decision score
55/100
Opportunity
49/100
Risk
37/100
Big Mac afford.
1/100
130 macs / salary
Positioning
value / budget
purchasing power 36
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive72
Safety
Safety is a constraint — weigh carefully before entry.
short-term▼ negative40
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed49
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
1
AFFORDABILITY /100
Local price
109 MXN
USD price
$6.17
Macs / salary
130
Work minutes
81.4
Currency valuation
+1% overvalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
45
p = 25%
Base
52
p = 38%
Growth
59
p = 36%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (72) supports demand for tourism.
Why not
- Safety (40) is a constraint — build the plan around it.
- High lethal-violence index (87) raises operating and insurance cost.
- Thin local purchasing power (36) — lean on tourists/expats or price low.
- Limited data confidence (68) — verify before committing capital.
Recommended strategy
CAUTION. Enter selectively with a focused format — target a value / budget tourism offer. Decision score 55/100 (fit 54, opportunity 49, risk 37).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.