▸
CONSIDER
decision score 68/100
A workable fit for tourism in Amsterdam, with conditions.
Sector fit 71/100, opportunity 54, risk 21. Market suits budget to mid-market positioning. Driven by Tourism, Safety.
Sector fit
71/100
Decision score
68/100
Opportunity
54/100
Risk
21/100
Big Mac afford.
49/100
482 macs / salary
Positioning
budget to mid-market
purchasing power 40
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive82
Safety
Safety supports demand in this market.
short-term▲ positive76
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed54
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
49
AFFORDABILITY /100
Local price
6.08 EUR
USD price
$7.05
Macs / salary
482
Work minutes
21.9
Currency valuation
+15% overvalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
57
p = 27%
Base
62
p = 39%
Growth
67
p = 34%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (82) supports demand for tourism.
- Safety (76) supports demand for tourism.
- Strong business environment (84) eases setup and operations.
Why not
- No major red flags at the national level.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a budget to mid-market tourism offer. Decision score 68/100 (fit 71, opportunity 54, risk 21).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.