✓
GO
decision score 77/100
A strong fit — enter Singapore for tourism.
Sector fit 80/100, opportunity 65, risk 17. Market suits budget to mid-market positioning. Driven by Tourism, Safety.
Sector fit
80/100
Decision score
77/100
Opportunity
65/100
Risk
17/100
Big Mac afford.
92/100
796 macs / salary
Positioning
budget to mid-market
purchasing power 45
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive84
Safety
Safety supports demand in this market.
short-term▲ positive90
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed65
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
92
AFFORDABILITY /100
Local price
7.45 SGD
USD price
$5.78
Macs / salary
796
Work minutes
13.3
Currency valuation
-5% undervalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
62
p = 23%
Base
68
p = 38%
Growth
74
p = 40%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (84) supports demand for tourism.
- Safety (90) supports demand for tourism.
- Strong business environment (92) eases setup and operations.
- High safety (90) supports premium, family and tourist demand.
- Heavy inbound migration (85) keeps the addressable base growing.
- Everyday affordability is high — real spending headroom.
Why not
- No major red flags at the national level.
Recommended strategy
GO. Conditions favour entry now — target a budget to mid-market tourism offer. Decision score 77/100 (fit 80, opportunity 65, risk 17).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.