▸
CONSIDER
decision score 65/100
A workable fit for tourism in New York, with conditions.
Sector fit 64/100, opportunity 59, risk 25. Market suits budget to mid-market positioning. Driven by Tourism.
Sector fit
64/100
Decision score
65/100
Opportunity
59/100
Risk
25/100
Big Mac afford.
90/100
784 macs / salary
Positioning
budget to mid-market
purchasing power 48
Market profile
Eight pillars of the environment this decision sits in (0–100).
Sector fit — this market
Which sectors this market supports best. Your pick is highlighted.
01
Why — the drivers
what supports or constrains this sector hereTourism
Tourism supports demand in this market.
short-term▲ positive72
Safety
Safety is adequate but not a standout advantage.
short-term◆ mixed62
Opportunity
Opportunity is adequate but not a standout advantage.
medium-term◆ mixed59
Big Mac · live affordability
The everyday-cost proxy — real prices, The Economist 2026-01-01.
90
AFFORDABILITY /100
Local price
6.12 USD
USD price
$6.12
Macs / salary
784
Work minutes
13.5
Currency valuation
0% undervalued
Forecast — 3 scenarios
Market outlook band; probability-weighted.
Conservative
57
p = 26%
Base
63
p = 39%
Growth
69
p = 36%
02
Should you here — or elsewhere?
same sector, ranked across markets03
The call
Why yes
- Tourism (72) supports demand for tourism.
- Strong business environment (83) eases setup and operations.
- Everyday affordability is high — real spending headroom.
Why not
- No major red flags at the national level.
Recommended strategy
CONSIDER. Enter selectively with a focused format — target a budget to mid-market tourism offer. Decision score 65/100 (fit 64, opportunity 59, risk 25).
Monitor: inflation vs. wage growth · Big Mac releases & currency valuation · tourism trend · competitive supply.