Market Profile · Country / City
🇧🇷 São Paulo
Brazil · BRL · overall 49/100. A full intelligence dossier from the AGI engine, scored against the seed market set.
01
Scorecard
Each pillar shows this market's score and its gap to the median market (▲ better / ▼ worse).
Overall
49
▼ 10 vs median
Global Life Index
54
▼ 11 vs median
Purchasing Power
36
▼ 4 vs median
Big Mac Affordability
11
▼ 42 vs median
Opportunity
49
▼ 8 vs median
Risk
48
▼ 22 vs median
Economic
45
▼ 28 vs median
Consumer Readiness
37
▼ 18 vs median
Business
60
▼ 21 vs median
Data Confidence
70
▼ 18 vs median
Big Mac module
Local price
23.9 BRL
USD price
$4.45
Macs / salary
202
Work minutes
52.2
Currency valuation
-27.3%
Affordability
11/100
Industry fit — ranked
Healthcare52
Tourism52
Education48
Luxury Goods48
Retail47
Real Estate45
Automotive42
Food & Beverage40
02
Base-market forecast
Scenario band widens with inflation, climate risk and currency depreciation.
Conservative
41
p = 28%
Base
49
p = 39%
Growth
57
p = 32%
03
Underlying indicators
Country-level seed values feeding the scores. Country data is not a substitute for neighborhood-level truth.
Avg net salary$900/mo
Cost of living (0–100)52
Inflation4.37%
Unemployment6.8%
Population growth0.5%
Safety42
Health74
Education60
Digital readiness68
Governance52
Mobility54
Air quality52
Lethal violence (higher=worse)67
Migration pull40
Interest rate11.25%
Public debt78% GDP
Climate risk48
Housing / m²$2,600
Rent$650/mo
Big Mac (live)23.9 BRL · $4.45
MVP note: illustrative seed data. The Big Mac Index is a supporting indicator only.