Market Profile · Country / City
🇰🇷 Seoul
South Korea · KRW · overall 59/100. A full intelligence dossier from the AGI engine, scored against the seed market set.
01
Scorecard
Each pillar shows this market's score and its gap to the median market (▲ better / ▼ worse).
Overall
59
= median
Global Life Index
64
▼ 1 vs median
Purchasing Power
39
▼ 1 vs median
Big Mac Affordability
85
▲ 32 vs median
Opportunity
52
▼ 5 vs median
Risk
23
▲ 3 vs median
Economic
74
▲ 1 vs median
Consumer Readiness
55
= median
Business
82
▲ 1 vs median
Data Confidence
86
▼ 2 vs median
Big Mac module
Local price
5500 KRW
USD price
$3.74
Macs / salary
749
Work minutes
14.1
Currency valuation
-38.9%
Affordability
85/100
Industry fit — ranked
Healthcare70
Tourism67
Food & Beverage66
Real Estate62
Luxury Goods60
Education58
Automotive55
Retail54
02
Base-market forecast
Scenario band widens with inflation, climate risk and currency depreciation.
Conservative
51
p = 32%
Base
59
p = 41%
Growth
67
p = 27%
03
Underlying indicators
Country-level seed values feeding the scores. Country data is not a substitute for neighborhood-level truth.
Avg net salary$2,800/mo
Cost of living (0–100)74
Inflation2.32%
Unemployment2.78%
Population growth-0.2%
Safety80
Health96
Education82
Digital readiness92
Governance74
Mobility88
Air quality50
Lethal violence (higher=worse)2
Migration pull38
Interest rate3%
Public debt55% GDP
Climate risk42
Housing / m²$11,000
Rent$1,400/mo
Big Mac (live)5500 KRW · $3.74
MVP note: illustrative seed data. The Big Mac Index is a supporting indicator only.